In November 2016- “Novco” group of companies signed Contract with “Jump” Marketing agency. Within the scope of contract its planned to develop marketing strategy and re-positioning of “MyBrands” loyalty programme. The focal aim of cooperation is to increase the brand attractiveness, retaining current customers and attracting new ones. In addition, to graphic works like designing new logo, brandbook, brand slogan, its also plnned to renew the website, conceptualize and create the mobile app.
At the first stage company’s new colors style have been chosen, as well as, SMM strategy of brand has been developed; during workshop meetings creative style is discussed. Renewed image of “MyBrands” is planned to be presented to the public in February, 2017.
“Novco” group of companies consist of variety of high quality goods for kids, classic and casual clothes for men and women and accessories, both premium-class and mass market. MyBrands loyalty program was created in 2004 and is currently active in all stores.
“Jump” marketing agency is a part of “Times Consulting”, which was established in 2007 and deals with media placement, ATL and BTL communications. “Jump” provides the clients with service in marketing, especially digital marketing and traditional advertisement technologies.